Miguel Huguet has been writing for the economic press since the early 90s. Since his beginnings, he has proved to be a firm advocate of business growth based on innovation. For this reason he collaborates in all kinds of forums, and leads conferences and seminars to facilitate access to funding for business projects.
Professor at the master of psychocreativity at the UAB Universitat Autónoma de Barcelona.
Huguet has participated as a speaker at the Master's programme for creating innovative, technology-based businesses at the Universitat de Barcelona, and frequently collaborates with the ACC10 agency of the Generalitat de Cataluña in the creation of business projects. He also collaborates with the Barcelona Chamber of Commerce in the field of innovative projects.
Huguet is the author of “Fundraising”, a book to help innovative or technological business projects earn funding.
The economic and social paradigm has changed; the big companies that once generated stable jobs are now reducing salaries, and administrations make it easier for them to make redundancies. Meanwhile, social service no longer seems like the best professional career among citizens.
Entrepreneurship and self-employment are flourishing, not only as acceptable alternatives, but also because they seem like the only resort to ensure that economies rise in the upcoming years.
However, in the last decades of economic boom, administrations have devoted little resources to promoting and cultivating the spirit of entrepreneurship, and universities were not using entrepreneurship as one of the pillars of student training.
It is therefore necessary to provide training to new entrepreneurs in the areas that require the most tools, especially those that provide access to funding. This is because the majority of new business projects lack the resources needed to develop on their own, and thus external funding is needed for them to materialize.
These same projects are usually based on the entrepreneur’s “intuition”. “Intuition” is knowledge that is not founded on reasoning or deduction. Therefore, if an entrepreneur needs funding from third parties, such as private investors or venture capital, they will need to enhance their “intuition” with elements that add objectivity, reasoning and deduction. This minimizes the uncertainty that “intuition” alone generates, and thus makes investing in their projects less risky.
Paradoxically, the majority of private investors and family offices, that once invested their excess liquidity in the organized markets and the real estate sector, are now not using this liquidity due to the lower returns that these sectors currently offer. Now, they tend to allocate this money to innovative projects that offer returns that were once achieved through other means.
This book is a help tool that offers all the resources so that other entrepreneurs can finally materialise their projects through external funding, just as the author did, having raised more than €5 million of Venture Capital over the last few years.
The text defines concepts in an enjoyable format, and uses real examples of the essential mechanisms for transforming a business “idea” into a project equipped with a business plan, making it attractive for venture capital analysts and private investors to put money into the company.
Today’s society is greatly in need of entrepreneurs, and investors need projects to invest in. Of course, these projects need to be equipped with objectivity, certainty and confidence in their analyses, and need to demonstrate the possibility of large capital gains and returns in their financial forecasts.